Transition Management
The Pocono Mountains Visitors Bureau
The Pocono Mountains Visitors Bureau (PMVB) is a private, non-profit, membership based organization that was established in 1934. We are the official destination marketing organization for the four-county, Pocono Mountains region of Carbon, Monroe, Pike and Wayne. Our mission is to enhance the economic and environmental well-being of our region and members through the promotion of tourism and the comprehensive marketing of our destination.
CONTEXT
Following successful assignments at Hershey Entertainment & Resorts, and with the Lancaster County Visitor Bureau,
Chris Barrett recently became the new CEO of the PMVB.
Chris came to this mission with an ambitious vision:
“Make the PMVB the best Destination Marketing Organization in the nation”
He decided to retain Gem Consulting Solutions, LLC to assist the PMVB in building a plan to deliver this vision, and to ensure a crisp implementation thanks to enhanced team cohesion and superior time & project management.
Chris, CEO:
“We made a lot of progress in our first session. We already built a great road map for a challenging project and the team is energized and excited to get to work!”